Three learnings we learned at our OMR side event

Last week, we invited to an official side event as part of the Online Marketing Rockstar Festival 2019. On the subject of AI chatbots in digital customer communication, Thore Ladicke from (Facebook Germany), Anna-Soraya Hein (Dräger), Frederik Schröder (knowhere GmbH) and Patrick Zimmermann (knowhere GmbH) presented insights, options and a glimpse of the future. We took away three learnings from this, which we would like to share:

When developing a chatbot, the focus should always be on added value for the user, not the technology

— Thore Ladicke, Facebook Germany

The artificial intelligence of a chatbot raises exciting research questions and revolutionizes digital customer communication

— Patrick Zimmermann, Knowhere GmbH

Dräger was able to achieve high availability and automation with an AI chatbot in a B2B environment

— Anna-Soraya Hein, Drägerwerk AG & Co. KGaA

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Following the three presentations, a panel of experts with Philipp Klattenberg, Account Executive at Hootsuite, Laurent Burdin, Digital Enthusiast & Founder at Space & Lemon GmbH and Anna-Soraya Hein, Social Media Manager at Drägerwerk AG & Co KG, answered many questions about AI chatbots.

We would like to thank all speakers, panel participants and everyone who was there. It was a lovely evening, thank you so much!