AI chatbot for B2B and B2C marketing (German only)
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How Geberit uses a digital assistant to experience the taboo topic of “shower toilet” in chat and diverts recurring end customers inquiries from telephone and email to an AI chatbot, which automates them by completing the case.
The result: an automation rate of over 47% and 25% fewer requests to be answered manually. In the case of Geberit, MoiNai had another positive effect that was not expected. Because in addition to more technical results, such as increased automation rate or improved lead generation, some products have interesting dynamics of a different kind, including Geberit when it comes to shower toilets.
An excerpt of the features of the Geberit chatbot:
- Live chat integration: The chatbot transfers customers directly to a live chat employee during service hours. Integration via LiveChat Inc.
- B2B & B2C differentiation: Chatbot distinguishes between specialist partners (e.g. installers & architects) and private customers.
Further information, the keys to success and the next steps at Geberit can be found in the case study
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