How FAZ uses an AI chatbot for service requests (German only)
How the Frankfurter Allgemeine Zeitung successfully uses an AI chatbot in the subscription shop and the paywall, reducing cancellation rates and increasing conversion.
Customer Service
71 %
of all customer inquiries are answered automatically using a chatbot
18 %
Click conversion in chat
2
Use cases: The chatbot is used in the subscription shop and the paywall
In the case study, using the FAZ best practice example, learn how digital publishing can benefit from the advantages of an AI chatbot and revolutionise digital customer communication.
Chatbot goals
- Reduce bounce rate
- Increase conversion
- Reduce complexity
- Improve customer service
Results
- Increasing efficiency and reducing the burden on customer service by automating user inquiries
- Increasing customer loyalty and satisfaction thanks to individual advice, reducing complexity and quickly answering recurring questions
- Supporting sales through increased conversion rates
"
It has been shown that paywall users who use the chatbot are more likely to close. The chatbot therefore works well as a sales support.
"
Möchten Sie mehr erfahren?
Laden Sie sich hier die Case-Study runter.
Das könnte Sie auch interessieren
Entdecken Sie jetzt weitere Case-Studies über die erfolgreiche Implementierung von moinAI.
