AI chatbot for fast and excellent first-level support

How Fressnapf uses an AI chatbot more successfully than almost any other company – and sets the stage for the future of digital customer communication.
Customer Service

86 %
of al messages are answered automatically by the chatbot
75 %
CSAT score based on user reviews in chat (on top topics)
0,3%
All conversations must be handed over to a person (human takeover)

In this case study, find out how Fressnapf integrated an AI chatbot into customer communication within a few weeks and thus provided important support and high-quality answers in first-level support at the launch of the Fressnapf tracker.

Chatbot goals

  • Guarantee scalability
  • Intercept service volumes and answer recurring questions
  • Ensuring consistently high-quality answers
  • Deliver quick answers
  • Better product understanding through chatbot insights

Results

The Fressnapf chatbot is a true example of best practice that shows how AI-based automation via chat can be successfully implemented. With the KPIs achieved, the chatbot is one of the top 5 most successful moinAI chatbots.

In the case study, you can find out how the goals were achieved and what results were achieved in addition to an automation rate of 86% with over 4000 conversations per month.

"
A chatbot is worthwhile wherever you want to become faster and more cost-effective — with consistently stable response rates.
"
Portrait von einem moin.ai Kunden
Sascha Klein
Expert Tracker Operations & Happiness
Fressnapf Tiernahrungs GmbH

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